Naija News sat down with Mayowa Adeoti – a Digital Tech Marketing Expert who deploys customized automated tech solutions to help organisations – to discuss Nigeria’s technology industry and its advantages and opportunities.
Adeoti’s in-depth knowledge of tech, marketing, sales, customer experience, project management and ability to raise millions of US dollars by deploying customer-fit tech solutions are the reasons clients dump all their digital Tech problems on her.
As one of the foremost growth marketing experts in Nigeria, how would you describe Nigeria’s tech industry?
Nigeria’s Tech Industry has been fast evolving in the last few years, and it’s a joy to see this and be a part of the positive changes happening in the digital tech industry in Nigeria. While we still have a long way to go, there has been a lot of development since the pandemic, we have seen a lot of new technology adoption by businesses across the country, and most businesses are now digitally transformed and have more global impact, thus increasing their revenue. We have also seen massive growth in technology startups from several industries, and sincerely this is an excellent time to be alive and make changes that will last generations. 
You are a lady that has broken boundaries, has being a woman impacted you negatively or positively in this industry?
I wouldn’t say it has had any negative effect on me, as whatever challenge I faced or experiences I have had as a woman in the technology field so far, I attribute as necessary training for me to get to my destination, positively, the biggest for me would be that I can show young Nigerian girls hoping to make an impact in the digital technology sector that it is possible and they can have it all, I am happy to leave a trail of successes that can serve as inspiration to them as they grow and face their challenges.
Mayowa Adeoti
What can you say has been your greatest impact in the digital technology sector?
Uhh, I have made several impacts across my career of more than 12 years. I have worked as a web app developer and an IT project manager leading the deployment of several enterprise applications for financial institutions and, most recently, helping startups and SMEs improve their revenue through the setup and implementation of automated marketing systems and using growth marketing tools to increase their income, so far though, being able to change the digital marketing ecosystem in Nigeria with my automated marketing systems I would say is the greatest, I have been able to show and train thousands of businesses the possibilities of a digitally transformed business and taught them practical and actionable steps of what they can do to increase their business revenue, I have several testimonials on this. I have also implemented this for several businesses, and today a lot of them are earning 7+ figures monthly from their websites.
What was the idea behind websitechic digital services?
The main idea is to educate Nigerians on the many benefits of a digitally transformed business and help them to sell more through the implementation of marketing systems and structures that give them the desired result.
Walk us through your journey to becoming one of Nigeria’s biggest tech guru.
Before you get to the top of the ladder, you have to first climb from the bottom. It’s a process, and I have been privileged to pass through a process that has molded me into the expert that I am today.
I started as a programmer developing web applications as a staff of a startup in the early 2000s before moving to a startup as the first in-house employee of the company as a project manager, here I didn’t only learn how to be the best project manager, but I was involved in the day to day running of the organization as a growing company so HR accounting, admin and so on, I was handling it. I left the company after seven years, leaving over 50 staff behind. While I impacted the organization’s growth in many ways, I also learnt so much, part of which I use in the management of my own company right now.
What services do websitechic digital services render?
We develop websites with automated marketing systems for both physical and digital products
We create and implement sales funnels to help businesses sell more
We do product launches
And we are Media buyers. We help run ad campaigns for businesses.
Have you been able to mentor the younger generation into embracing tech?
This is one of my passions, and I do this in every avenue I get. I believe so much in passing across the right information and experiences to the younger ones to make their journey to tech easier
What do you do outside tech… how do you unwind?
Family. Family is at the heart of everything I do, so I spend time with them doing what we love.
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